Choosing an auto insurance policy is often considered to be all about the price of the policy. Sure you want the best coverage you can, and you want to be sure that you will get reimbursed for the types of accidents that are likely to happen to you, and absolutely you want to have the cheapest policy you can get, but what about choosing an auto insurance company that can actually afford to pay your claims?

There is no question that the world economy is in the throes of a difficult credit crunch and combined with rising commodity prices, consumer confidence is crumbling. This is having a severe affect on the auto insurance market which depends on a number of factors, like the number of vehicles sold, for its profits.